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Doi Chang - |
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จุดชมวิวดอยช้าง |
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Doi Chaang village is situated in the northern highlands of
Chiang Rai Province. The village, one of many in the area to
receive support and kindness from H.M. King Bhumibhol Adulyadej
Rama 9 to improve the livelihoods of people and to reduce
illegal drug cultivation in the area. In 1969 (2512 B.E.), hill
tribe farmers were motivated to grow winter plants instead of
opium. Arabica coffee plants was one of the winter crop
provided, and occasionally supported by various government
organizations. In 1983 (2526 B.E.), through cooperation projects
such as Thai-Germany and Thai-Netherlands, the Department of
Social Welfare provided further assistance to the farmers in the
North. In Doi Chaang area, there were about 40 families who
received coffee plants from H.M. the King via Department of
Social Welfare and continued to cultivate coffee in the
following years. At thattime, Thai coffee was under developed
and not accepted in the market. Coffee farmers had to rely on
middle men who often took advantage of them by pressing the
price, as most farmers were hill tribe people without Thai
nationality.
In 2002 (2545 B.E.), farmers in Doi Chaang
village started working towards a more sustainable growth for
their product, led by the family of Mr. Panachai Pisailert
together with Mr. Wicha Phromyong, and thus established Doi
Chaang Coffee Original Co., Ltd. in 2003 (2546 B.E.) with Mr.
Pitsanuchai Kaewpichai as co-founder and business advisor. The
company’s main objectives were to assist Doi Chang coffee
growers in getting a fair price for their production, develop
the Doi Chaang Coffee brand in the country and internationally,
as well as continue to develop the quality of Doi Chaang Coffee.
When Doi Chaang Coffee Original Co., Ltd., was established,
there was only about 40 acres of coffee plants in the village.
With strong determination and cooperation between the farmers
and Doi Chaang Coffee Original Co., Ltd, the hill tribes of Doi
Chang, including Akha, Lisu, and Chinese, became more confident
in growing coffee. Within 15 years the hills of Doi Chang now
boast over 11,000 acres of coffee plantation. Early on the
company faced various issues and obstacles due to a lack of
knowledge and experience. The farmers had to be educated, at the
same time continue to develop the quality and awareness among
coffee consumers. Through promoting unity, farmers from various
hill tribes and cultures came together happily and peacefully
with a common pride in being “Doi Chang coffee producers”. |
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Province |
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Chiang Rai |
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District |
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Mae Suai |
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City |
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Wa Wi |
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Scenery |
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Best exposure |
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Morning |
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N/A |
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Entry fee |
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Free |
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GPS : |
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19.81999 N |
99.577900 E |
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